Thursday, 29 December 2011

M&S Invitation - A/W 2011 Collection

This is a very luxurious looking invitation to the launch of the Autumn/Winter collection for Marks & Spencer.

The size of the job is 154x218mm portrait. It uses Flockage Colours 400gsm in Navy.  For those of you which are not familiar with this product, it is a flocked board which feels like a velvety cloth/material to the touch but which remarkably you can actually "flatten" the pile by use of a  "heat de-boss". In this case the square pattern is "heat de-bossed" and it is then hot foil blocked in silver.

Flockage is an expensive material, but because of the small quantity used and the fact that only two similar processes are being used on it (and waste is therefore minimal) a luxury, high impact impression can be achieved for a relatively low cost.

To give these invitations extra weight (and gravitas), they have been duplexed together with a chocolate brown board ( ...from the other well know Hull based paper merchant!) The total thickness is just over 1mm and the edge is edge in silver.
Design and Art Direction is by Iain White at Pure Design. Print is by Push.
Posted by Justin Hobson 29.12.2011

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Thanks for your comment! If I like it, I'll add it on. Cheers J