Monday, 5 December 2011

University of the Arts 2012

...just the cover makes the difference!

Here's a job that is worth a look, because the cover is used to add to the quality and feel of the whole project. This is the 2012 course guide for the University of The Arts which is produced in many different languages (Russian, Korean, Japanese, Chinese - to name but a few). The size of the job is 170x240mm portrait. This was quite a large run and what makes it a worth noticing is the way in which Omnia 200gsm has been used for the cover to give it a more tactile engaging feel. The text is on an uncoated offset as the budget dictated. The cover is hot foil blocked in matt white foil which gives it a quality feel and keeps it miles away from the naff "glossy" brochures which are often produced for university guides - the cover sets the tone and feel for the publication
This is an excellent example of using a material for a part of a project which can just lift the whole look and feel and make a piece of literature special.

The job is designed by Unlimited in Brighton. Designer on the project is Patrick Morrissey.  It was produced in conjunction with Simon Goode at the Department of Communications and Development at the University of the Arts. Print is by Tradewinds.
Posted by Justin Hobson 05.12.2011

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Thanks for your comment! If I like it, I'll add it on. Cheers J