Thursday, 21 June 2012

Westfield - Stratford City E20

This is the press launch book produced for the latest Westfield shopping centre, opened in London's East End prior to the Olympics. The new shopping venue boasts 70 places to eat & drink, 17 screen cinema, 14 lane bowling alley, casino, three hotels and of course  .... some shops!

Size is an impressive 297x380mm, portrait, perfect bound. The cover and slip case is printed on a 350gsm "house silk" with a gloss laminated finish and hot foil blocked in two metallic colours in red and silver. The text is a  contrast; Omnia 120gsm giving the text a tactile effect but with loads of detail and beautiful solid colours. 

The 28pp text is "French folded" (14x4pp French folded sections) using our Omnia 120gsm and is printed with solid colours on the inside of the folds - gorgeous!

An "at a glance" guide is inserted in a pocket on the inside back cover. The 16pp guide is 115x297mm, printed in solid colours out of CMYK with reversed out type and "singer sewn" with contrasting red thread.

Design is by London based retail brand specialists, Yellow Door and the Art Director is Thorsten Grimm. This is an absolutely beautifully designed and produced piece of literature - no exageration!

Print production including the beautifully finished french folding is by Push with the project handled by Emma Horner and my thanks to Emma for sending me the file copies.

Posted by Justin Hobson 21.06.2012

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Thanks for your comment! If I like it, I'll add it on. Cheers J