Monday, 7 January 2013

The Guide to Hondaness

This is a really well thought out piece of literature produced by Wieden + Kennedy for Honda. This guide takes the reader through the Honda way of doing things, referencing the company's founder and past president, Soichiro Honda.
The publication is 197x210mm, maling it just slightly Landscape and is section sewn. It has a 4pp cover and 40pp text and is printed on our Avebury Recycled Wove (50% Recycled) 250gsm cover and 170gsm text. Avebury was chosen because it is part recycled, has FSC (Forest Stewardship Council) accreditation and has a lovely tactile feel, due in part to a small amount of rag (cotton) fibres used in it's manufacture.    
There are also a couple of really tricksy bits of print finishing, featuring duplexed text pages so that a lift up flap (bonnet) can be lifted up. Difficult to do, but perfectly executed.
Designed by Wieden + Kennedy in London. Print and the excellent finishing is by Chapter Press, handled by Jonathan Savory.
Posted by Justin Hobson 07.01.2013

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Thanks for your comment! If I like it, I'll add it on. Cheers J