Tuesday, 19 March 2013

Space NK apothecary - Xmas

Just the cover makes the difference...
Here's a job that's definitely worth a look at because it uses paper (in this case the board used for the cover) to increase the quality and feel of the whole project.

These publications are the Christmas mailing catalogues for Space NK apothecary, the British cosmetics retailer founded by Nicky Kinnaird in 1993. There are two publications; the main catalogue is 170x230mm, Landscape, perfect bound with a 72pp text and the smaller mailing piece which is 148x210mm, Landscape, saddle stitched with a 32pp text.
A series or watercolour illustrations were commissioned for use throughout the catalogue, but Sam (art director) wanted a cover board that was tactile and engaging and that would work well with the artworks being used on the cover and throughout the text. Omnia 280gsm was chosen because it had the right feel and the reproduction is almost as good as a coated paper. The material for the main catalogue was a 130gsm printers "house silk" - a choice largely dictated by cost but also because the photography of the individual cosmetics would reproduce well. 
Image showing the two versions - Saddle stitched and perfect bound: 
Omnia on inside front cover working with the 'Silk coated' on page 1:
This is an excellent example of using a material for a part of a project which can just lift the whole look and feel and make a piece of literature special. The Omnia has given this job a quality feel and keeps it miles away from the look and feel of a naff "glossy" type catalogue which can often be used for this type of publication in the cosmetics industry.

Creative director is Sam Walton. Printing was handled by Carl Vosper at Pearl Print Management.

Posted by Justin Hobson 19.03.2013

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Thanks for your comment! If I like it, I'll add it on. Cheers J