Thursday, 7 March 2013

Gok Wan for Tu

This is the lookbook for Gok Wan's fifth collection for Sainsbury's Tu clothing label. Gok Wan is the flamboyant fashion expert known for his direct personality and tell-it-how-it is styling advice.

This book is 215x125mm, portrait. It is a casebound, hardcover book with 36pp text. The cover is simply the simplest, yet most stunning part of the job. It is produced using Flockage Colours, Bordeaux 100gsm and you can see just how good it looks from these pictures...

The cover is simply hot foil blocked in two colours, metallic gold and matt black. Although Flockage is an expensive material, on a short run, it certainly creates an effect which is very luxurious and can be cost effective. Although they say you shouldn't judge a book by it's cover, you certainly can with this one! (The 32pp text is on an uncoated but I don't know what paper it is)
The job was produced by the Inspired Thinking Group. Print is by Bristol based Apple Litho and the binding is by Diamond Print Finishers.
Posted by Justin Hobson 07.03.2013

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Thanks for your comment! If I like it, I'll add it on. Cheers J