Friday, 2 October 2015

Jobs from the past - Number 72

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

COS S|S 2007
Swedish label COS was launched with a catwalk show at the Royal Academy in 2007 and has since become a real presence on our high streets and shopping centres. COS (it stands for Collection of Style) is part of the H&M group which is one of the world's largest retail clothing groups. COS has become a go to shop for simple and anonymous clothing, minimal pieces and stylish basics. High on style and quality fabrics. Not for party clothes but a great range of  casually complex clothing at mid-market prices.
This is one of their very first look books produced in the UK and like their clothing, it is simple, very stylish and has great attention to detail lavished on it.
Click on images to enlarge
Size of the publication is A3 (420x297mm) portrait and is a 16pp 'self cover' which is saddle stitched. It has a deliciously floppy and tabloid newspaper feel. It is printed on our Redeem 100% Recycled 80gsm.
Click on images to enlarge
This is one of those projects that is virtually impossible to do justice to on this blog. The print image quality alone has left anyone that I have ever shown this job to, seriously impressed. Given that Redeem 100% recycled is at best, off white and 100% recycled and 80gsm, the reproduction on this paper is superb. The fleshtones are incredibly realistic and rarely have I ever seen such excellent black solids.  It is printed CMYK, offset litho by London based Push.
Lovely touch on the simple cover is the black coloured wire used for the saddle stitching:
As mentioned earlier it flops and folds in the hand beautifully.
Design and Art Direction is by the creative agency Saturday and the creative director on the project was Peter Hughes. Saturday merged with sister agency Wednesday in 2013. Peter Hughes has established his own agency called Assembly, based in Somerset House.

Print is by London based printers Push and is truly superlative.
Posted by Justin Hobson 02.10.2015

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Thanks for your comment! If I like it, I'll add it on. Cheers J