The origins of the Old Sorting House in Islington, London, are both rich and varied. An intriguing mix of businesses have graced this imposing building, but it is the original use as the Northern District Post Office, opened in 1858 which fires the imagination. The building was recently put up for sale and this is the excellent sales literature which was created by Everything In Between.
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The size of the brochure is 250x190mm, portrait and as you can see from the above image, there is a superb blind embossing on the front cover
This is a relatively unusual design, which works superbly. As you will notice in the above image, it has a square spine, which houses a saddle stitched text, however there is also another text section housed in the inside front cover. The cover is a 6pp and this text is under the flap that forms the 6pp, so in the image below, showing the open brochure, you are faced with two separate contents, one on left and right.
The image below, has the cover of the left hand content open...
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The left hand book, which explains and shows the history of the building is a 12pp text and the main book on the right hand side is a 48pp. It is printed on our Redeem 100% Recycled 315gsm cover and the text is all printed on a 130gsm.
Redeem 100% Recycled is a very neutral white shade and has an 'aged' look and feel to it, which is one of the reasons that it was chosen for this publication and it really works, but not only with the historical images (above) but it works just as well with the CGI's (below)
In the centre of the main brochure is a double gatefold allowing for a superb, wide image.
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It might surprise you to know that this project is digitally printed, however as you may have noticed, the centre throw-out measures 760mm wide, so, the only way to produce this is on the HP Indigo 10000 presses, which prints a B2 sheet. Although Redeem is not a 'digital' paper, it has been
Sapphire Treated to make it compatible with HP Indigo printing.
Below shows the superb square spine, where you can just about see the saddle stitching, which is perfectly situated on the crease at the back of the spine.
Brochure and website design is by London consultancy, Everything in Between. Arran Scott-Lidgett is creative director and the designer on the project was
Katie Alger.
Print production is by Pureprint and there's no question that this job is superb. Beautifully printed and bound, productions like this make the case for clients using print. All the information in the publication could (and is) supplied digitally, but this piece of literature is and will be a piece of history.
Posted by Justin Hobson 17.03.2021
Established by Albert Hill and Matt Gibberd, The Modern House is the UK’s foremost estate agency, only selling modernist and contemporary architecture for over a decade.
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