Unless you are a hermit without contact with people or media, it could not have escaped your attention that last week the new James Bond adventure SPECTRE hit the big screen. So, I thought what better time than to review the invitations from the last James Bond film, Skyfall.
The James Bond franchise is a global phenomenon and one which over the years has made those involved in the production and marketing a lot of money. However many people may not remember that due to the recession, Bond film number 23 (as Skyfall was then known) was put on hold in 2010 due to lack of cash. Having originally meant to be released in 2011, it was eventually released in October 2012.
Film Premieres of this scale demand lavish and expensive invitations and collateral. In quality terms they must live up to and possibly exceed, the expectations of the forthcoming film.
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