Tuesday, 26 January 2016

Acacia Villas

I've written many posts on this blog which includes the phrase "...just the cover makes the difference!" The cover on this property brochure is simply stunning as it is printed on our Flockage Litho - a fab image of rich, blue feathers printed over entire front and back cover.
This brochure is for developer Martin Grant Homes and their development in Hampton, called Acacia Villas.
The brochure is A4 portrait, saddle stitched, with a 4pp cover on Flockage Litho 300gsm and 12pp text on 200gsm 'house silk'. For those of you which are not familiar with this cover product, it is a flocked paper and board which feels like a velvet material to the touch but which remarkably you can actually litho print onto! Unfortunately it is hard (actually it's impossible) to convey the fluffy/furry nature of the way this feels, but the below cover with the superbly reproduced feathers, actually feels soft, just like feathers. As you can see, it also takes hot foil blocking beautifully as well.
The inside of the cover (Flockage Litho is a one sided product) is a plain uncoated board, which has been printed offset litho in CMYK plus a gold special.
Inside text pages printed offset litho in four colour process on 'house silk' 200gsm
Last spread, showing inside back cover printed on the reverse of the Flockage Litho.
The below image shows the full extent of the all over printing on the front and back cover, plus hot foil blocking in metallic gold foil.
Try as I might to capture the "fluffiness" on camera, I just can't! ...although you can see on the image below, just what fantastic detail can be achieved by printing on the Flockage Litho.
Creative direction and design is by property branding and specialists Sectorlight, who are  based in London's docklands.

The printing and production is by Identity Print, based in Paddock Wood in Kent and the print quality on the Flockage, in particular is superb. Thanks to Nick Stacey at Identity for getting me some file copies.

Posted by Justin Hobson 26.01.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J