This is the outstanding piece of literature produced for the Mulberry Christmas promotion.
The finished size is 224x160mm and is printed offset litho in CMYK with hot foil blocking in metallic gold foil.
This project is a strange format to describe, so I hope this birds eye picture will help. The cover is 6pp plus a pocket on the inside back cover. The text is a 10pp concertina, the end page of which is inserted into the pocket
Below image shows inside front cover (which is a flap) and page 1 of text on right hand side
...the next image (below) shows the flap open, revealing the image of the small 'clipper' bag in black:
More birds eye images to help explain the format...
The images below, shows the concertina text, fully extendedClick on images to enlarge |
The hot foil blocking is inspired and it endorses the quality of the brand.
The sublime art direction and design is by Mulberry. Designers on the project are Jack Foreman and Tom Speirs. The truly exceptional repro, print and hot foil blocking (in four languages!) is by CPI Colour with James Lager handling the project (inspire@cpicolour.co.uk)
http://www.mulberry.com/
www.cpicolour.co.uk
Posted by Justin Hobson 28.01.2016
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Thanks for your comment! If I like it, I'll add it on. Cheers J