Wednesday, 20 January 2016

McQ Men

McQ, is the contemporary brand from Alexander McQueen which takes inspiration from street culture "evoking the varied and ever-evolving style tribes that spring up around Britain’s rich music and art scenes. Drawing on references from uniform and the military, core staples of the British wardrobe are re-imagined each season in new guises. Traditional techniques are used in contemporary ways, creating pieces that are both functional and beautiful"

Creative Director of Alexander McQueen and McQ is Sarah Burton. This is the season's lookbook for men.

The size of the publication is 450x320mm, portrait and is a 12pp self cover. It is printed on our lightweight Offenbach Bible 60gsm and is a beautifully designed publication.
The lookbook is printed in four colour offset litho and is a superb example of printing on Offenbach Bible - superb solid coverage and deep monochrome images reproduced in CMYK. 
Click on images to enlarge
Due to the lightweight nature of the paper it just flops beautifully, with a bewitching feel.
Design and art direction is by Rupert Smith who is a freelance art director based in London. This is an elegant and splendidly produced publication. To get these dark images to look this good on an uncoated paper is a real achievement. Print is by Rob Squires at Pureprint.
Posted by Justin Hobson 20.01.2016

No comments:

Post a Comment

Thanks for your comment! If I like it, I'll add it on. Cheers J