Tuesday, 12 January 2016

Caramel Baby & Child - Autumn/Winter

Eva Karayiannis, founded Caramel Baby & Child in 1999. Originally from Greece, she came to London to study the history of Art at Sotheby's, eventually establishing a business selling and ultimately designing children's clothes. Caramel Baby Child is known for its fresh silhouettes, distinctive colour ways and intricate attention to detail.
This is the lookbook for the Autumn/Winter collection. The format is a very simple 16pp broadsheet, which opens easily to read and displays a large poster type area, when fully open.  
Size is 594mm x 420mm  folding to 210x148mm. The birds eye view below should give you the best idea of the format and the way it works.
On the reverse of the concertina is this delightful pattern, creating a calm space without every square inch being crammed with colour photography - a very nice idea.
The paper chosen is our Omnia Natural 120gsm because it would work with the intricate detail that is present in the images but that would give a natural look and tactile feel. It is printed offset litho in four colour process (CMYK) and as you can see from images, some of the images have dark areas, but there is no loss of detail, which is what can often happen printing on an uncoated paper. The neutral shade of the Omnia Natural works just right with these images.

Art direction and design is by the in house studio at Caramel Baby & Child. Designer on the project is Kelsey Hutchinson.
Printing is by Gemini Print, based in Brighton.

Posted by Justin Hobson 12.01.2016

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