Wednesday, 2 March 2016

Jobs from the past - Number 77

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Just another seasonal trend...  September 2004
This was a self-initiated project by Leeds based agency, Vast. They produced this superb piece of work to demonstrate their skills in art direction, location and print production for the fashion industry.
The size of the publication is a very large 405x335mm - truly a piece of literature produced on a grand scale! Working with clothing from Gibson Menswear, the photography was shot on location in Scarborough by photographer Kevin Peschke 
The publication is a 12pp loose bound (no binding) production and is printed on our Omnia 150gsm ...and it looks and feels just beautiful. It perfectly shows the images of the the clothing - lots of detail and excellent reproduction and great solids.
As you can see from the above images above and below, there is lots of colour and images with CMYK dark areas - loads of ink going down and it looks great on the Omnia, reproducing bright vibrant colours as well and the dark shadowy images, retaining detail in the dark areas ( my opinion- but I would say that wouldn't I?)
Printed offset litho in CMYK plus a metallic silver special. As demonstrated in the image below, the metallic ink on the Omnia, really looks metallic. On most true uncoated papers, metallics can simply look dead and like a flat colour. Metallics on Omnia, still look lively and have that pearly irridescent look. 
Click on images to enlarge
The images above and below show how it is unbound and how well it works - it holds together beautifully ...and that is because it is the correct choice of weight of material - Omnia is very bulky and 150gsm works perfectly. As a 12pp it holds itself together as a single piece of literature. The one thing I am unable to show here is the way it just flops in the hand - just right.
The below image shows the spines - with no stitches - nice crisp folds, perfectly executed, no cracking on the spines. 

Design and art direction is by Vast, the creative director is Matt Austin. Print production is by Bradford based printer, Spellman Walker -and the print result is absolutely superb.
I have pristine copies of this twelve year old job and it looks as good if not better than many jobs I've seen produced today.
Posted by Justin Hobson 02.03.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J