Thursday, 11 August 2016

Ace Sandbanks brochure

Situated on the illustrious Sandbanks peninsula, ACE is a collection of nine three- and four-bedroom apartments offering views across Poole Harbour and out to sea. With a curved, panelled fa├žade and light spaces, the landmark building has been inspired by the area’s yachting heritage. The open-plan apartments have spacious living areas with floor-to-ceiling windows and balconies that take advantage of the far-reaching coastal views.
This is the absolutely fabulous sales literature produced for the development which is completing this month. Size of the brochure is A3 (420x297mm) portrait and is a 36pp 'self cover' on Omnia 120gsm and is saddle stitched.
Click on images to enlarge
The apartments at ACE benefit from a private gym, pool, jacuzzi, sauna and private outdoor terrace, whilst also having direct access onto Sandbanks beach. It was important that the images showing the exteriors, interiors, beach shots etc. all reproduced superbly, while still having a tactile uncoated look and feel - and this is where Omnia has really performed...
The mono image with a blue cast looks amazing
The quality of reproduction of the interiors is wonderfully impressive with metallic fittings looking metallic and a photographic quality to the images.
Click on images to enlarge
Floorplans have a tint (made out of all four colours) which is even and matt, allowing the reversed out white areas to "jump out".
The large A3 format size with the 120gsm Omnia and the saddle stitched binding make the whole property brochure 'flop' in a beautiful way. The pages turn easily and it flows superbly in the hand, as I hope the image below demonstrates:
Another point worthy of note is the logo on the front cover is gloss UV varnished. Unlike most uncoated products, you can successfully gloss UV varnish on this paper (with a single hit) and it works really well - as you can see in the below pic...
Art direction and design is by London based branding agency Smith Dawson. Print and print production is by Push Print based in London. Printed offset litho in four colour process.
Posted by Justin Hobson 11.08.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J