Friday, 5 August 2016

Ruder Finn Brand Manual

Ruder Finn is one of the world's largest independent global communications and creative agencies with dual headquarters in the U.S. and China. Founded in 1948 the company also has offices in London, Singapore and India. 

The London office has recently moved and expanded their creative department and this is a project I was recently involved with - a very simple but effective piece of literature. Simply produced to explain their new branding internally, they decided that they would produce a piece of print rather than just distributing the information as a pdf.
Finished size is A5. The format is a long concertina, being an 8pp concertina fold. The flat size is 592x 210mm.
The material chosen is our Redeem 100% Recycled 80gsm. If you are not familiar with the paper, Redeem is at best, off white and 100% recycled and 80gsm, so the feel that the paper exudes is one of simplicity and purposefulness. Due to the small quantity required, it was printed digitally and the reproduction is superb.
Designed in house at Ruder Finn in London. Design Director is Alexandra Boylan, designer on the project is Jamie Buswell.

Repro, print and finishing is by Kent based Zone Graphics .
Posted by Justin Hobson 05.08.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J