Friday, 18 November 2016

Linklaters Invitation

This is one of the most stupendous invitations to have appeared on this blog! The event is the Capital Markets Reception hosted by the legal firm Linklaters this month. The reception was held in the glamorous surroundings of the Claridge's Ballroom.

Titled with Shakespeare's erudite words "All the World's a Stage", the invitation is a genuinely theatrical production...
The invitation is a two part production - an invitation in a pocket. The finished size of the invite is A5 (210x148mm) with the black inner cards being 206x144mm, so they slip in nice and easily.
The red slipcase is produced using our Flockage Bright Red 400gsm, perfectly replicating red velvet theatre curtains. The inner invitation is on Colorplan Ebony 540gsm ( ...from the other well known, Hull based paper merchant!).
For those of you which are not familiar with this product, it is a flocked board which feels like a velvety cloth/material to the touch but which remarkably you can actually "flatten" the pile by use of a  "heat de-boss". In this case the shape of the curtains is not printed, it is "heat de-bossed" which creates the effect below:
...and it is then hot foil blocked in gold metallic foil - just look at the details on the tassels.
Below is a detail of the reverse of the slipcase, which shows what is described as the "nap" which is the pile found on velvet - just like the curtains in a theatre!
Concept and design is by GM Toucari, a London based legal communications agency. Project director is Gary Clark.

The superb execution of the project is by Benwells. They produced all the foiling and finishing - all of which is superlative. Paul Haslam at Benwells oversaw the project and thanks to Paul for sending me the samples
Posted by Justin Hobson 18.11.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J