Tuesday, 11 April 2017

Caramel - Autumn/Winter

Eva Karayiannis, founded Caramel in 1999, originally a children's clothing brand, Caramel now also encompasses Women's clothing and Homewares. 
This is the lookbook for the Children's Autumn/Winter collection. The format is a very simple 16pp broadsheet, which opens easily to read and displays a large poster type area, when fully open.
Click on images to enlarge
Size is 594mm x 420mm  folding to 210x148mm. The birds eye view below should give you the best idea of the format and the way it works.
The paper chosen is our Omnia Natural 120gsm because it would work with the intricate detail that is present in the images but that would give a natural look and tactile feel.

Outside, folded out flat:
Inside, folded out flat.

It is printed offset litho in four colour process (CMYK) and as you can see from images, some of the images have dark areas, but there is no loss of detail, which is what can often happen printing on an uncoated paper. The neutral shade of the Omnia Natural works exceptionally well with these images. The below image demonstrates the amount of detail that is retained in the dark area of the dress.
Art direction and design is by the in-house studio at Caramel based in London.  Printing is by Gemini Print, based in Brighton.

Posted by Justin Hobson 11.04.2017

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