Monday, 26 June 2017

Lino King

When I started writing this blog back in 2009, it was because I wanted to share printed projects (mainly on our papers) with a wider audience than I can ever hope to visit personally. As this blog has evolved over time, a rewarding aspect has been showing work which has then inspired designers working in other areas. For example I have had a designer working in fashion promotion tell me they have been inspired by an article about a property brochure ... that's a satisfying feeling!

This project I believe will be one of those that will be of interest to all readers as it combines superb design, digital technology, hand embossing and wonderful use of colour.

Ashley Hutchinson is the designer and printmaker behind Ash Leaf Printmaking Studio. He produces limited edition lino and wood cut prints with a twist, as he incorporates embossing into all of his designs. All of the prints are embossed by hand using his three etching presses including his 1920s proofing press 'GEM'. Ash has been designing and publishing contemporary greeting cards for over 10 years.

This range of eight cards is called the Stardust Floral range. They are all printed on our Stardream range of pearlescent and metallic papers in 285gsm. Colours used are Opal, Rose Quartz, Lagoon, Vista, Azalea, Citrine, Fine Gold and Flame. Stardream is made by Gruppo Cordenons in Italy.

The 4pp cards are 145mm square
Showing anything in relief with my limited photographic abilities is hard, so it's easier for me to show the card printed on Stardream Opal 285gsm above ...and the inside of the same card below:
The embossing of the designs is truly outstanding but you'll have to take my word for it. It's also the colour combination of this range which I find so inspiring...
Production at Linoking is all in house. Printing is on a Canon inkjet printer and they are hand embossed.

As I mentioned earlier, the colour combinations is something I find inspiring - this purply/blue shade printed on the Stardream Azalea (below) is stupendous.
Sarah Glennie is my colleague who deals with our products that we sell into this market. The greeting card "industry" is quite a separate area of the creative world. It's interesting to me that there is so little crossover between the "corporate" design for print market and greeting card publishers who are responsible for putting the cards on the shelves in our shops around the country.

...anyway, I hope this article will inspire all creatives out there!
Posted by Justin Hobson 26.06.2017

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