Monday, 6 November 2017

Wardian - East Tower

Wardian London is a residential-led development under construction on the Isle of Dogs, London from Eco World-Ballymore and designed by architect firm Glenn Howells. The scheme consists of two skyscrapers and groundworks were started in 2015. I wrote about the main book here in September and this is the accompanying brochure containing the floorplans.

Size of the brochure is 320x240mm, portrait and is saddle stitched with black wires. The 4pp cover is hot foil blocked in metallic gold foil on Racing Green 270gsm, from that other, well known, Hull based paper merchant!

The 4pp flysheet sets the scene of this verdant development where each apartment has it's own 'sky garden' and the emphasis is on plants and the seasons.
The 'flysheets' appears through the front and back and it is printed on our lovely Offenbach Bible 60gsm, an amazing print result on a 60gsm sheet of uncoated paper! just feels beautiful.
The 44pp text is printed on our Omnia 120gsm. The reason that Omnia was chosen for the main book is because it would beautifully reproduce the photography with the rich greens of the gardens, solid colours and dark photography and most importantly feel special.
The same goes for this floorplans book. Rich solid blacks against large areas of white, looks and feels special.
Printed offset litho throughout in CMYK plus metallic gold ink, which as you can see from the image below, actually looks gold....
The black solids are deep black allowing the metallic gold to really pop.
...a nice touch is the use of the black wire on the saddle stitches
Design is by Made Thought with print by Push based in London. 

As with the main book that I wrote about, this brochure also features fantastic quality reproduction and a wonderful combination of different materials with excellent binding and attention to detail. Yet another truly stunning job.
Posted by Justin Hobson 06.11.2017

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