De La Warr Pavilion

Q: When is a leaflet, not a leaflet? ....A: When it's designed and produced like this one!

I just received some file copies of this lovely new guide for the De La Warr Pavilion and it just looks and feels great. The De La Warr pavilion is on the seafront in Bexhill on Sea in Sussex. It is an iconic modernist building by the architects Erich Mendelsohn and Serge Chermayeff which opened in 1936. The enlightened town council opened this new space which was to provide culture and entertainment for the masses – a people‘s palace. Following renovation in 2005, the pavilion hosts many shows, exhibitions and cultural events.

Ostensibly, this is a leaflet but this has been printed on our StarFine White 130gsm which means that rather than feeling like the vast majority of mass produced leaflets printed on a bit of 115gsm silk or gloss, this has real character and value. Equally the design and beautiful imagery, really work to make this feel anything but a leaflet!

The finished size is 210x111mm, folding out to 420x509mm. The design is such that the listings of the exhibitions, activities and events are all listed on one side (outside) with the inside being reserved for a full size image of the exhibition.

...and there's a really neat design feature here, which is that the last fold on the right hand side forms a 65mm wide short panel, as you can see in the below image: 

This short panel is used to print the text about the exhibition, which folds back to reveal just the image in all it's glory without any unwanted interference as you can see in the image below...

The exhibition is called "The way things are" and is by Roy Voss featuring a sculpture that stretches the length of the Pavilion's ground floor gallery space.

The below image shows both sides opened out flat:

The new De La Warr identity and design (including the website) is by Playne Design who have studios in London and Hastings. Creative Director is Clare Playne. Print production is handled by Simon Hack. You can read more about the creation of the new identity here:

https://playnedesign.co.uk/our-work/de-la-warr-pavilion/#branding-modernist-cultural-icon

This project is just an excellent example of a well thought out and well executed piece of print. Good consideration of the format, materials and printing processes is where this job scores most highly. It's not lavish or expensive and it's entirely appropriate for the client.

The project is printed offset litho in CMYK by Banbury Litho.

https://www.dlwp.com/

http://www.playnedesign.co.uk/
http://www.banburylitho.co.uk/

Posted by Justin Hobson 10.11.2017