Friday, 23 March 2018

Working at RBB

RBB Economics is a specialist in the field of economics of competition law. Attracting and employing the best post-graduate level employees is essential to their business. This piece of literature is designed to inform and attract potential candidates to the business.
The size is A5, portrait and is saddle stitched with a 20pp text. This brochure cleverly works by neatly dividing itself into two, the introduction and Insights It is made around a 4pp cover with a flap on the inside back cover and the cover is cut 20mm short, the first 8pp of text is cut 10mm short and printed with a green band and the Insights section, which is printed solid grey is the full width of A5

This clever format enables the content to be separated, the more formal text of the introduction with the more informal 'insight' section with images and quotes. Very effective. The below image shows the short pages:
The cover is printed on our StarFine White 350gsm, which is an uncoated text and cover range. The cover is printed two specials (grey and green). Text is printed on our Marazion Ultra 135gsm and is printed in CMYK throughout Marazion Ultra was chosen because of it's matt flatness. Marazion Ultra is a simple but effective choice of materials. This project has a lovely engaging feel, the combination of uncoated and coated materials being just right.
Birdseye view showing the short cover, text and flap on inside back cover ....
The below image shows the card inserted in the flap at the back of the brochure showing the global locations. Also printed on StarFine White 350gsm.
Art direction and design is by Hatton Garden based consultancy, 400. Creative Director is Paul Dennis, designer on the project is Andrew Pitchford. Print and finishing is by Pureprint
Posted by Justin Hobson 23.03.2018

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Thanks for your comment! If I like it, I'll add it on. Cheers J