Fletcher's Cottage Spa

Fletcher’s Cottage Spa is the luxurious spa set on the Archerfield Estate, which is less than an hour from Edinburgh. The estate features a golf course and several houses which can be booked in their entirety for weddings and celebrations. The spa has been featured in the Sunday Times Travel Top 6 British Spas and the Tatler Spa Guide.

This is the pocket menu, which lists the stunning array of massages and treatments available.

The format is a 14pp, long concertina, held together with a 'belly band'. The finished size is 145mm x 100mm, folding out to 145mm x 980mm.

The birdseye view below shows how it works...

Click on images to enlarge

Above shows the front cover. The clever way this concertina format works, means that you can view it in spreads, as you can see below....

The 14pp concertina is printed on Crush, Corn 200gsm and the bellyband is printed on Crush Coffee 250gsm, which are a perfect combination.

Click on images to enlarge

Below shows the whole publication spread out, so you can see both sides:

Now one of the important things to point out is that this publication is printed digitally ...yes, even though it's 980mm long! It is printed on a Ricoh 5100 by DTP Print in Edinburgh and they have not only made an excellent job of the printing, there are a couple of other details that are worth pointing out too. The belly band is 45mm wide. The icon is beautifully die cut and it registers right over the printed icon ...just perfect!

Also, most bellybands are glued or stuck with a sticker, which makes them impossible to replace! ...however this band has a clever and well fitting die cut semi circle and slit, which works perfectly.

Creative direction and design is by Katherine Scott at Studio Thought Process based in Edinburgh.

 

If you aren't familiar with Crush, it is one of our ranges made by FAVINI in Italy and is made using 15% residues from the industrial processing of agricultural processing. As a result, the paper does have inclusions and a "rustic" feel, which you might just be able to see from the image detail below:

Click on images to enlarge

With thanks to Sonya Beaumont at DTP Print for sending me file copies.

https://www.archerfieldhouse.com/spa/
http://studiothoughtprocess.com/
http://www.dtpprint.co.uk/

Posted by Justin Hobson 20.03.2018