Friday, 30 March 2018

Preen Home

Preen By Thornton Bregazzi was founded in 1996 by Justin Thornton and Thea Bregazzi, built on an aesthetic of darkly romantic and effortlessly modern, juxtaposing the masculine with feminine and mixing of hard and soft. Their debut collection at London Fashion Week for Spring Summer 2001 established the brand’s essence of punkish sensibilities with vintage elements and hand crafted details

Preen by Thornton Bregazzi has now expanded to include Preen Home – an opulent offering of soft furnishings
Size of the brochure is 330x240mm, portrait and is singer sewn. The text material chosen was our Omnia, which would beautifully reproduce the photography with the delicate patterns and dark colours superbly - without forgetting the fleshtones ...and it looks wonderful! There is a 4pp cover on Omnia 200gsm and 16pp text on 120gsm.
Click on images to enlarge
Unlike many of the look-books featured on this blog, which are printed offset litho, this has been digitally printed on an HP Indigo press. The colours are strong and punchy and the whole publication has a matt, tactile look and feel - in fact I can honestly say, every bit as good as litho!
Although Omnia was never originally developed for digital, we now keep it as a stock item with "sapphire treatment". This treatment is often applied to more unusual papers and provides a "key" so that the inks (which are different to litho inks) work on the paper surface. The great thing is the job just doesn't look and feel like a digital job. Below is a detail shot showing the excellent fleshtone reproduction.
Click on images to enlarge
Below shows the detail of the red thread used on the singer sewing - just beautiful!
Omnia is a very bulky paper, and the 200gsm cover just works perfectly with the format and the singer sewing
The art direction is by Mark and Chris Thomson and the quality of the direction and photography (by Ash Reynolds) is matched by the exceptional digital print by Screaming Colour.
Posted by Justin Hobson 30.03.2018

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Thanks for your comment! If I like it, I'll add it on. Cheers J