Wednesday, 16 May 2018

Jimmy Choo - Cruise 2017

Founded in 1996, Jimmy Choo is now an iconic luxury fashion brand defined by an empowered sense of glamour and a confident sense of style. This is the beautiful new brochure for the 2017 Cruise collection...
The size is 210x148mm (A5) portrait and is saddle stitched. The publication has a 8pp cover with a 28pp text.

The 8pp cover is printed on our Omnia 280gsm. Both the cover and text are printed CMYK plus a metallic gold pantone as a special. The front cover has a raised, embossed foil for the Jimmy Choo brandmark - which I hope I have managed to capture in the image below. Omnia is a very bulky sheet, so it embosses superbly, taking a deep embossing superbly.
Click on images to enlarge
It is printed offset litho in four colour process throughout. As always (...this is the plug for the paper!) the images look superb on the Omnia; the fleshtones in particular look absolutely stunning and the reproduction of the jewels and metallic images is great - keeping all the detail in those heavy areas of CMYK together with uncoated paper tactility which would be lost on other papers.
Click on images to enlarge
The detail on the handbags in the below image is stunning...
The size and combination of weights is just right and the book flows superbly in the hand. The text is printed on Omnia 150gsm.
The book is section sewn, with a nice flat spine which is also hot foil blocked.
Art direction and design is by the design studio at Jimmy Choo. The peerless print and print production is by Gavin Martin Colournet.

Posted by Justin Hobson 16.05.2018

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Thanks for your comment! If I like it, I'll add it on. Cheers J