Showing posts with label Jimmy Choo. Show all posts
Showing posts with label Jimmy Choo. Show all posts

Monday 3 July 2023

Jobs from the past - Number 164

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and this one is from 2014

Jimmy Choo - Bridal 2014

This is a beautiful lookbook for the Jimmy Choo bridal range. Jimmy Choo is a now iconic luxury fashion brand defined by an empowered sense of glamour and a confident sense of style. The cut, design and exceptional Italian craftsmanship has created a global luxury brand being awarded 2008 'Designer Brand of the Year' from the British Fashion Council.

The size is 210x148mm portrait. The 16pp text is printed on our Omnia 120gsm with the 4pp cover on a 300gsm "house silk". The weights are just right - Omnia is a very bulky sheet, so this works perfectly at this , opening nicely with the pages turning well.
As always (...this is the plug for the paper!) the images look superb on the Omnia; the fleshtones and the reproduction of the jewels and metallic images with their darker areas and heavy ink coverage - keeping all the detail in those heavy areas of CMYK together with uncoated paper tactility which would be lost on any other paper.  The other important thing to note is that unlike most uncoated products, you can successfully gloss UV varnish on this paper (with a single hit) and it works really well - as you can see in the below pic...
Another luxurious touch is the binding. It is 'singer sewn' in a white thread, which exudes quality whilst also being a practical binding solution.
Art direction and design is by the Jimmy Choo in house design team. Print and print production is by Gavin Martin. Printed offset litho in four colour process.
 
Posted by Justin Hobson 03.07.2023

Wednesday 16 May 2018

Jimmy Choo - Cruise 2017

Founded in 1996, Jimmy Choo is now an iconic luxury fashion brand defined by an empowered sense of glamour and a confident sense of style. This is the beautiful new brochure for the 2017 Cruise collection...
The size is 210x148mm (A5) portrait and is saddle stitched. The publication has a 8pp cover with a 28pp text.

The 8pp cover is printed on our Omnia 280gsm. Both the cover and text are printed CMYK plus a metallic gold pantone as a special. The front cover has a raised, embossed foil for the Jimmy Choo brandmark - which I hope I have managed to capture in the image below. Omnia is a very bulky sheet, so it embosses superbly, taking a deep embossing superbly.
Click on images to enlarge
It is printed offset litho in four colour process throughout. As always (...this is the plug for the paper!) the images look superb on the Omnia; the fleshtones in particular look absolutely stunning and the reproduction of the jewels and metallic images is great - keeping all the detail in those heavy areas of CMYK together with uncoated paper tactility which would be lost on other papers.
Click on images to enlarge
The detail on the handbags in the below image is stunning...
The size and combination of weights is just right and the book flows superbly in the hand. The text is printed on Omnia 150gsm.
The book is section sewn, with a nice flat spine which is also hot foil blocked.
Art direction and design is by the design studio at Jimmy Choo. The peerless print and print production is by Gavin Martin Colournet.

Posted by Justin Hobson 16.05.2018

Thursday 21 December 2017

Jimmy Choo AW 2017 Invitation

If you were to think of impossibly high heels, a world renowned brand and a celebrity following as long as your arm, I'm sure you would think of Jimmy Choo. Founded in 1996, they are now one of the undisputed kings of footwear for the fashionable woman and more recently man.

This is a very luxurious looking invitation to the launch of the Autumn/Winter 2017 collection in Milan. The 2pp Invitation is 148x148mm, square is made using our Flockage Colours 400gsm in Black.
 
The front of the invitation, is hot foil blocked onto a British Racing Green shade board, but the exceptional effect on the Flockage Black on the reverse.
For those of you which are not familiar with this product, it is a flocked board which feels like a velvety cloth/material to the touch but which remarkably you can actually "flatten" the pile by use of a  "heat de-boss". In this case the Leopard skin pattern is "heat de-bossed" with a superb result.
Flockage is an expensive material, but because of the small quantity used and the fact that only one process is being used on it (and waste is therefore minimal) a luxury, high impact impression can be achieved for a relatively low cost.
 
To give these invitations extra weight (and gravitas), they have been duplexed together with a black board with the total thickness being over 3mm.
Art direction and design is by the 'in house' studio at Jimmy Choo and the designer on the project is Sinnie Chong. All aspects of production, including the duplexing, hot foil blocking and heat debossing of the Flockage was done by Add Creative, a production company based in Hong Kong and they also made the matching envelope. I think both the green board and the black inners were sourced locally in Hong Kong.
 
Posted by Justin Hobson 21.12.2017

Friday 19 August 2016

Jimmy Choo - Bridal 2016

Founded in 1996, Jimmy Choo is now an iconic luxury fashion brand defined by an empowered sense of glamour and a confident sense of style. This is the beautiful new brochure for the 2016 bridal range....
The size is 210x148mm (A5) portrait and is saddle stitched. The publication has a 4pp cover with a 16pp text.
The 4pp cover is printed on our Omnia 280gsm. The cover is printed CMYK on the outside cover and is unprinted on the inside covers. The front cover is embossed where the Jimmy Choo brandmark appears - unfortunately my photographic skills (and equipment!) mean I can't capture this, however the image below shows the embossing as it appears on the inside front cover. Omnia is a very bulky sheet, so it embosses superbly, taking a deep embossing superbly.
The 16pp text is also printed on our Omnia in 120gsm. The weights are just right, 280gsm and 120gsm combination opening nicely with the pages turning well.
Click on images to enlarge
It is printed offset litho in four colour process throughout. As always (...this is the plug for the paper!) the images look superb on the Omnia; the fleshtones and the reproduction of the voile, jewels and metallic images is great - keeping all the detail in those heavy areas of CMYK together with uncoated paper tactility which would be lost on other papers.
...below is a small detail from the spread above - superb reproduction.
Another piece of nice detailing is the use of copper wire on the saddle stitching - just a lovely touch -not a high cost extra, but demonstrates great attention to detail.
Art direction and design is by the design studio at Jimmy Choo and the designer on the project is Sinnie Chong. The peerless print and print production is by Gavin Martin Colournet.

Posted by Justin Hobson 19.08.2016

Tuesday 26 July 2016

Jimmy Choo AW 2016 Invitation

This is a very luxurious looking invitation to the launch of the Autumn/Winter collection for luxury fashion brand Jimmy Choo. The 4pp Invitation is 148x110mm, portrait and is made using our Flockage Colours 400gsm in Bordeaux. 
For those of you which are not familiar with this product, it is a flocked board which feels like a velvety cloth/material to the touch. It also takes hot foil blocking exceptionally well as the heat, softens the fibres allowing the foil to bed down nicely in the flock. 
Flockage is a one sided material - in the case of the Bordeaux, it has a coloured flock face and a Bordeaux coloured board reverse. For this project the board has been duplexed, bonding the two board faces together and creating an 800gsm board with flock on both sides - and most importantly, the edge is still a Bordeaux colour.
On the inside front cover of the invitation, a mirror is affixed, so you catch your thrilled reaction at having received the invitation! The gold tinted mirror is a piece of 3mm acrylic mounted onto the Flockage surface. The hot foil blocking is in a deep crimson shade.
As you will be able to see from the image below, the material has a twin parallel creased spine to allow for the thickness of the mirror, which works superbly. 
Art direction and design is by the 'in house' studio at Jimmy Choo and the designer on the project is Sinnie Chong. All aspects of production, including the duplexing, hot foil blocking and sourcing and mounting of the mirror was overseen by David Blakeman at Identity Print based in Paddock Wood - also worth pointing out that they are one of the few printers to have hot foil blocking 'in house'!
 
Posted by Justin Hobson 26.07.2016

Thursday 29 January 2015

Jimmy Choo - Bridal

This is a beautiful brochure for the Jimmy Choo bridal range. Jimmy Choo is a now iconic luxury fashion brand defined by an empowered sense of glamour and a confident sense of style. The cut, design and exceptional Italian craftsmanship has created a global luxury brand being awarded 2008 'Designer Brand of the Year' from the British Fashion Council.

The size is 210x148mm portrait. The 16pp text is printed on our Omnia 120gsm with the 4pp cover on a 300gsm "house silk". The weights are just right - Omnia is a very bulky sheet, so this works perfectly at this , opening nicely with the pages turning well.
As always (...this is the plug for the paper!) the images look superb on the Omnia; the fleshtones and the reproduction of the jewels and metallic images with their darker areas and heavy ink coverage - keeping all the detail in those heavy areas of CMYK together with uncoated paper tactility which would be lost on any other paper.  The other important thing to note is that unlike most uncoated products, you can successfully gloss UV varnish on this paper (with a single hit) and it works really well - as you can see in the below pic...
Another luxurious touch is the binding. It is 'singer sewn' in a white thread, which exudes quality whilst also being a practical binding solution.
Art direction and design is by the Jimmy Choo in house design team. Print and print production is by Gavin Martin Colournet. Printed offset litho in four colour process.
 
Posted by Justin Hobson 29.01.2015

Friday 24 October 2014

Jimmy Choo - For the Bride

This is a beautifully produced pack by Jimmy Choo for their bridal range. Jimmy Choo is an iconic luxury fashion brand defined by an empowered sense of glamour and a confident sense of style. The sexy cut, fashionable design, and exceptional Italian craftsmanship has created a global luxury being awarded 2008 'Designer Brand of the Year' from the British Fashion Council.

This presentation pack is produced for the bride (they also do mother of the bride etc.) and is in traditional wedding white, embellished with silver hot foil blocking.
The pack is A5 in size and is formed into a capacity wallet with a 6mm capacity to contain 4 cards plus a slim brochure. The pack opens in an envelope style with a large opening flap and is sealed'held together using hidden magnets - which isn't possible to show in the pictures - because they are hidden!
Capacity wallet folder with flap open
Back of wallet with flap closed - held together with the hidden magnets
The folder and the A5 postcards are all produced on our Omnia 320gsm, which gives a rich tactile feel, but allows all the detail in the images to show - some of the detailing of the shoes is exceptionally fine, but they have reproduced perfectly...
With Omnia, being a very bulky sheet, it creases exceptionally well and makes the folder a substantial, rigid 'box'. The below picture shows the capacity of the box with the fold on the flap, where one of the hidden magnets is positioned.
Art direction and design is by the Jimmy Choo in house design team. Printing and clever production - including the tricksy, hidden magnets is by Gavin Martin Colournet. 
 
Posted by Justin Hobson 24.10.2014