For this catalogue, the desire was for a "tactile" cover material that had an uncoated feel but that wouldn't let down the brightness of the colours and to introduce a "magazine" section with interviews and news. The factory that makes these clothes is in the shadow of Mount Kilimanjaro in Africa and they use 100% certified organic cotton and are a pioneer in ethical manufacturing, therefore using environmentally concious materials is important.
The eventual choice of materials combined the tactile Omnia as a cover but only in 200gsm (which is very bulky) with our lightweight Redeem 100% Recycled in 70gsm which has a newsprint look and feel for the "magazine" section. This was combined with some Hanno Art Gloss (FSC) for the basic text pages.
All the below spreads show imagery reproduced on Redeem 100% Recycled 70gsm - exceptionally vibrant result:
The job is 4pp cover with a 124pp text. Size is 165x220mm, portrait, perfect bound.
Print is by Quadracolour.
Design is by Astroman. Creative Director on the project was Doug Hurcombe. Designer on the project was Katerina Karamallaki and thank you for the lovely note...
Posted by Justin Hobson 22.11.2011
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