Tuesday, 3 July 2012

Jobs from the past - Number 33

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

...and being jubilee year, it seems like a good time to write about this one!

Lightness of Being 2008 - Chris Levine
Chris Levine is a Canadian born light artist who studied at Chelsea School of Art and Central St Martins and this is the invitation and show catalogue for his 2008 show held at the Old Truman Brewery in March 2008.
The centrepiece of the show is Chris’s (now, well known) work "Equanimity", the historic hologram portrait of Queen Elizabeth II (above) commissioned by the Island of Jersey to commemorate 800 years of allegiance to the crown and reputedly the only "portrait" of Her Majesty with her eyes closed. Equanimity 9, is pictured below:

The catalogue and invitation are pictured below. Catalogue is left, invite on the right. The invitation and cover of the catalogue are both printed on Astralux [1 sided] 250gsm which is a "cast coated" board (high gloss one side, uncoated reverse). Gloss coated side is printed in a fluoro pink solid. The invitation is printed CMYK on the outside (uncoated) with the coated (fluoro) on inside...
If you click on the image above, to enlarge, you'll see that the catalogue cover - which is an 8pp cover with the flaps reverse folded so they are on the outside - has a fantastic embossing - which shows the Equanimity image in relief. It just looks fantastic.

Size of both the invitation and the catalogue are A5, portrait. The catalogue is perfect bound with a 36pp text printed on our Neptune Unique FSC 160gsm.Text is printed four colour plus fluoro pink throughout.
Catalogue, invitation and graphics are by Why Not Asscociates. Print is by Push.

This is simply the most innovative use of Astralux as a cover material that I have seen - the way the invitation and catalogue cover switch inside and outside and switch processes is superb and compliments the subject - as it should!

Posted by Justin Hobson 03.07.2012

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Thanks for your comment! If I like it, I'll add it on. Cheers J