Preen Line S/S 2012

This is the Spring/Summer 2012 look book for Preen Line, which is the "contemporary line" range with the lower price tag from London fashion house PREEN.

It's a lovely oversize 240x335mm, portrait, saddle stitched format. It's interesting and worth pointing out that this is actually a "self cover" job - but certainly doesn't feel like it - it feels really substantial. A big part of that is the format and the fact that it is printed on our Omnia 150gsm, which has a high bulk. It's also worth mentioning that as the whole job is a 32pp self cover, it's actually an economical format - the whole job being printed up on two sheets of B1.

As you can see from the above images above, there is lots of colour and blue is prevalent - and it just looks beautiful on the Omnia - no mottle - just gorgeously even blue areas (and we all know that blue can be a problem!)  Even the images with CMYK dark areas - with loads of ink going down, looks great on the Omnia, reproducing bright vibrant colours as well and the dark mono images as well, whilst retaining all the detail.

Detail of credit page on the outside back cover: 

The art direction is by Mark and Chris Thomson and the quality of the direction and photography (by Nick Dorey) is matched by the exceptional print by Push.

http://www.preen.eu/
http://www.studiothomson.com/
http://www.push-print.com/

Posted by Justin Hobson 11.07.2012