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This is a piece of CSR literature produced by Deutsche Bank who now have a system of regional newspapers showing how their global strategy is being applied at a local level by the bank and its people. The system has been developed by Studio 2br to extend its CSR communications beyond the normal production of a yearly report.

It is a 12pp format with a finished size of 470x315mm 'endorsement folded' to 235x315mm. The layout, content and photography makes this publication eminently readable, to the point that I found myself reading it (which can't be said about every file copy I receive!).

 

The material used is our Enviro-Tech 80gsm, which is 100% Recycled with good opacity and whiteness and was chosen both for this (because of the format) and it's environmental credentials.

Design is by Studio 2br. Creative Director on the project was David Shalam and the designers are Daniel Hayes and Dave Young. Print is by London based printer The Colourhouse.

If only all pieces of corporate literature could look as good as this...

www.db.co/uk

http://www.2br.com/
www.thecolourhouse.com

Posted by Justin Hobson 15.05.2013