Monday, 18 November 2013

RBB|Economics - Careers & Insights

RBB Economics is a specialist in the field of economics of competition law. Attracting and employing the best post-graduate level employees is essential to their business. This piece of literature is designed to inform and attract potential candidates to the business.
The size is A5, portrait and is saddle stitched. This brochure cleverly works from both ends, having two front covers. It is made around a 6pp concertina fold cover with each text material saddle stitched into each fold, as you can see from the picture below. This format enables the content to be separated, the more formal text of the 'careers' section with the more informal 'insight' section with images and quotes. Very effective.
The 6pp cover is printed on our StarFine White 350gsm, which is an uncoated text and cover range. The cover is printed CMYK plus two specials (blue and green) and hot foil blocked in matt white foil. Text is printed on our Marazion Ultra 135gsm and is printed in CMYK plus special blue. The 8pp 'Careers' section is just printed in single colour and the 12pp 'Insights' section has colour photography.  This project has a lovely engaging feel, the combination of uncoated and coated materials being just right.
Art direction and design is by Hatton Garden based consultancy, 400. Designer on the project is Liam Bonar. Print is by London printer Push.
Posted by Justin Hobson 18.11.2013

No comments:

Post a Comment

Thanks for your comment! If I like it, I'll add it on. Cheers J