Monday, 3 March 2014

Jobs from the past - Number 53

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Children Nationwide - Annual Review 1995/96
The charity was originally set up in 1977 under the name “Kidney” by an individual whose friend’s daughter had died of kidney disease with the aim of funding research into kidney disease. At that time there was virtually no research into children’s health issues and the specific treatment of children with kidney disease had only just begun. Over the years, “Kidney” evolved into “Children Nationwide Medical Research Foundation”, and moved towards supporting all areas of paediatric research.

This beautifully crafted report was produced in 1996, to both report on the charity's progress, financial status and a document to encourage further donations. For the record, it's worth pointing out that the charity awarded £2,093,868 in research grants in 95/96.

The size of the report is 310x235mm, portrait. It has a 4pp cover on our Kapok 400gsm, which is a brown board with a raw look and feel. The cover is printed in just one colour both sides but the outside cover has a printed self adhesive label (printed one colour, halftone in blue) "tipped on" which registers with the one colour printed surround - very effective.
The 24pp text is printed on our Neptune Unique 135gsm and is printed in two colours throughout. It's worth remembering that back (nearly twenty years ago) two colour offset litho printing was substantially cheaper than four colour which is the norm, these days. Beautifully printed, with flat solid colours.
The photography throughout is by Andy Rumball:
As a result of this charity, there have been major clinical advances in many areas of paediatric research, especially in Kidney treatment. In 2003, Children Nationwide was renamed “WellChild” to better reflect the broadening remit of the research.
The report was designed by designer, Marek Gwiazda. It's a superb example of a well thought out, beautifully crafted piece of literature which has stood the test of time. It certainly isn't a lavishly produced job and shows then, as now, that a well considered design with the right materials can be produced in a cost effective way and still look fantastic. Marek Gwiazda is now based in Bristol.

The report was printed by Principal Colour, who are still based in Paddock Wood in Kent.
Posted by Justin Hobson 03.03.2014

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Thanks for your comment! If I like it, I'll add it on. Cheers J