The Fold - Autumn Winter

The Fold is a contemporary new British womenswear label "...that embraces and inspires the modern, professional woman. The collection defines 24/7 dressing through versatile pieces that are designed to create a clean, modern aesthetic." Interestingly, all the garments are manufactured in Europe. The Fold has a showroom in Clerkenwell together with an online shop.

This is the Autumn/Winter lookbook, which is a charming piece literature. The size is A5 (210x148mm, portrait) saddle stitched with a 4pp cover and 32pp text.

The text paper used is our Omnia White, 150gsm and the print result is simply superb. As you can see from the images, there are large, flat solid colours which have a great depth of colour combined with smaller images where the reproduction of fine detail is essential.

The Fold - Packaging

Art director and designer on the project is Emily Chicken at Kensington based Peep Studio. Emily also dealt with brand refreshment, art direction and this beautiful custom illustrated packaging.

Printing is by the Absolute Group who are based in Walthamstow in London.

www.thefoldlondon.com
www.peepstudio.co.uk
http://www.theabsolute.co.uk/

Posted by Justin Hobson 16.06.2014