Thursday, 30 October 2014

Pip MacCallum Identity

Imagist has produced the identity for a bridal shoe designer, Pip MacCallum, including printed stationery, with brilliant and stunning simplicity!

In the words of Imagist "During the development of the ideas, we noticed that Pip’s name has two of every letter, with the exception of the letters U and I. We thought this was remarkable, for someone who designs bridal shoes!"

The result is a design where these two individual letters are cut out - the device is used throughout the identity. On the printed material, the U and the I on the front of the literature is laser cut.
On the cards and letterheads the U and I are laser cut on the front and a simple ampersand is printed on the reverse, so that you read Pip MacCallum on the face, and U & I on the reverse ...very clever indeed!
The entire suite of literature is printed on our StarFine White. The letterhead is printed on 115gsm and the cards, postcards and swing tags are all printed on 350gsm.
Swing tag
The identity has been created by Imagist, a London based studio. Art direction and design is by Colm Roche and Rose Brissenden.

You can read more about the project here:

Although this is a simple piece of print, the execution has to be done well and this is done very well. Print production including the laser cutting has been handled by Paul McCarthy at Colt Press based in Essex.

Posted by Justin Hobson 30.10.2104

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