Tuesday, 7 July 2015

Finchtail - Tablet Stand

It's rare that I get to write an article that covers both product design, identity and packaging design. The Finchtail Tablet Stand is the brainchild of Martin Woodhouse. Having come up with the concept, Martin developed the stand, which is manufactured out of corrugated cardboard - the idea being cheap to buy and sustainably made - which is in stark contrast to the sleek glass and metal technology that it’s designed to support.

Here is the actual product:
...and this is how it supports a tablet:
Martin approached Exeter based design studio Believe in to consult on the identity, branding and packaging and below is the end result:
The size of the pack is 83x138x7mm. The outer carton is produced using our Colorset, Deep Orange 270gsm, a 100% recycled board in keeping with the sustainable aims of the product. The mill that makes Colorset has the 'Blue Angel' certification for this product, which is one of the most recognised and highly regarded environmental labels recognised throughout Europe.The box is UV Litho printed in two colours, black and white, as you can see from the images the UV litho white has worked very well indeed.
http://www.believein.net/Believe in, created a hieroglyph identity for Finchtail, which can be applied to this and future products. Below is an image showing the product and the supporting collateral:
The carton has been superbly designed and beautifully produced. It has been well scored, creased and perforated. Perfectly square and just right - zip perf is perfection!
Product design and innovation is is by Martin Woodhouse at Finchtail. Brand creation and packaging design is by Believe in. Creative director is Blair Thomson.
The Tablet Stand is available for retail distribution and if you want to pick one up, you can find it for sale at the Design Museum shop.
 Posted by Justin Hobson 07.07.2015

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