Tuesday, 20 December 2016

Alexander McQueen Gift Guide - Winter

The Alexander McQueen brand was founded by designer Alexander McQueen in 1992 and is now part of the international Gucci group. The creative director is Sarah Burton and this publication is the Winter gift guide.
Size is 270x210mm, portrait and is section sewn. The cover is printed on an uncoated cover board (sadly I don't know which one) and the 36pp text is printed on our Marazion Ultra 150gsm.

Click on images to enlarge
The text is printed offset litho in CMYK on our Marazion Ultra 150gsm. The Marazion Ultra was chosen mainly because of it's matt flatness which would reproduce the interior images well without a glossiness which would detract from the images. A simple, effective choice of materials.
A thumbnail guide on inside back pages...
A particular favourite of mine is the "Knuckle Box" clutch bag! but then Alexander McQueen originally earned the reputation of being "the hooligan of English fashion"
..see detail below:
Art direction and design is in house at Alexander McQueen. The printing and production is by Identity Print, based in Paddock Wood in Kent.

Posted by Justin Hobson 20.12.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J