Wednesday, 24 May 2017

Olivia von Halle - The Marrakech Collection

Olivia von Halle is a British luxury nightwear brand that launched at London Fashion Week in September 2011. The brand can be found in nearly 100 stores in 20 countries including Harrods, Selfridges, Neiman Marcus, Saks Fifth Avenue and online with

Focusing on beautifully cut silk pyjamas in stunning exclusive prints, Olivia von Halle has quickly made a name for itself in the world of high-end nightwear. In 2013 the company was awarded the ‘Blue Butterfly Trust Mark’, which is given to brands and companies that have a positive impact on people and the planet.
This is the look-book for the Pre-Spring 2017 Collection. The publication is sub A4 - 290x205mm, portrait. It is a 16pp self cover format printed on Omnia 150gsm
Unlike many of the fashion look-books featured on this blog, which are printed offset litho, this has been digitally printed on an HP Indigo press. The colours are strong and punchy and the whole publication has a matt, tactile look and feel - in fact I can honestly say, every bit as good as litho!
Click on images to enlarge
Although Omnia was never originally developed for digital, we now keep it as a stock item with "sapphire treatment". This treatment is often applied to more unusual papers and provides a "key" so that the inks (which are different to litho inks) work on the paper surface. The great thing is the job just doesn't look and feel like a digital job. Below is a detail shot showing the excellent fleshtone reproduction.
 The self cover format means that it flows well with the pages turning nicely.
 A nice touch is the use of the white wire for the saddle stitches, in fact so white, you can't see them!
Graphic design is by Michael Knight, who runs his studio in East London called A New Mark. Print and finishing is by Gavin Martin Colournet.
Posted by Justin Hobson 24.05.2017

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