WPF Therapy Literature

WPF Therapy began life in 1969 as the Westminster Pastoral Foundation at the Methodist Central Hall in Westminster. They have grown to become a significant national provider of psychodynamic counselling, therapy and training and are based in a modern, purpose-designed centre in London Bridge. WPF provide affordable therapeutic services to promote mental and emotional well-being, provide training and educational opportunities for therapists and cares, engaging in research into mental health and raising awareness of mental health issues.

This delightful information pack has been thoughtfully designed and produced. The outer 6pp folder is 225x115mm with a 10mm spine, printed offset litho in solid grey (special pantone colour) with type reversed white out and hot foil blocking in bright yellow, gloss, pigmented foil.

Printed on StarFine 350gsm it produces a really nice 'solid' square pack.

Below picture shows the folder open, with "Making life feel better" also hot foil blocked.

...and this is where is starts getting clever! The below picture shows the folder open with a capacity pocket on the middle panel. In the pocket is an array of the WPF lead colours used in the identity, all at different angles.

If you take out what appears to be a booklet, it is as below.

BUT ...and here's the clever bit, it's five individual 6pp leaflets, all die cut at angles that just hold together, without binding, that make up this one 'booklet' like so..

with the beauty being that they can still be used as individual leaflets, or as one booklet. Incredibly simple and extremely effective. The image below shows the individual leaflets.

Each of the 6pp leaflets is printed on StarFine 200gsm, which is the perfect weight, heavy enough to hold together to make the booklet without being too 'springy'. All print is offset Litho and the colours are all made out of tints, not specials. The image below shows the reverse of all the individual leaflets:

There are also appointment cards also printed on the StarFine 200gsm in the same colour references.

The identity and design (including the website) is by Playne Design who have studios in London and Hastings. Creative Director is Clare Playne.

This is just an excellent example of a well thought out and well executed piece of print. Good consideration of the format, materials and printing processes is where this job scores most highly. It's not lavish or expensive and it's entirely appropriate for the client.

Printing and the tricksy die cutting is by Banbury Litho.

https://wpf.org.uk/
https://playnedesign.co.uk/
https://www.banburylitho.co.uk/

Posted by Justin Hobson 16.09.2022

Christmas comes early...

Well, that's not quite true as these lovely cards are actually from last year, but I didn't receive copies until later, so it never seemed the right time to write about Christmas!

These gatefold cards are A5 (210x148mm) and are printed offset litho in CMYK plus a metallic gold special on our Omnia 320gsm. Below is a birdseye view...

The below image is the inside of the card, laid out flat... 

Click on images to enlarge

The above picture shows the outside, laid out flat, showing the die cut which represents the "doors" to the Gin Shop. The card is embossed and printed with a tinted gloss UV varnish. Unlike most uncoated products, you can successfully gloss UV varnish on Omnia (with a single hit) and it works really well - as you can see in the below pic...

Click on images to enlarge

In the same way, Omnia also really works with metallic inks, this really does look gold  and not a dirty brown (which can happen on other uncoated papers!) as you can see below...

Omnia is a really bulky board and this has been beautifully creased.

Design is by Studio Minerva and production management is by Andrew Smith at AAA&P Consulting. Printing is by Banbury Litho

http://studiominerva.co.uk/home/

https://www.banburylitho.co.uk/

Posted by Justin Hobson 17.11.2020

De La Warr Pavilion Events Guide

This is the latest events guide for the De La Warr Pavilion. The De La Warr pavilion is on the seafront in Bexhill in Sussex and is an iconic modernist building by the architects Erich Mendelsohn and Serge Chermayeff which opened in 1936. Following a major renovation in 2005, the pavilion hosts many shows, exhibitions and cultural events.

The finished size is 210x111mm, folding out to 420x553mm and is a 20pp concertina letter fold (I had to look that up!). Side view....

This guide is printed on our StarFine White 130gsm which means that rather than feeling like the vast majority of mass produced leaflets printed on a bit of 115gsm silk or gloss, this has real character and value. The design is such that the listings of the exhibitions, activities and events are all listed on one side (outside)

...with the inside being reserved for a full size image of the exhibition.

As you can see from the image above, it's very dark but has reproduced superbly on the StarFine 130gsm. The project is printed offset litho in CMYK by Banbury Litho.

The new De La Warr identity and design (including the website) is by Playne Design who have studios in London and Hastings. Creative Director is Clare Playne. Print production is handled by Simon Hack. You can read more about the creation of the new identity here:

https://playnedesign.co.uk/our-work/de-la-warr-pavilion/#branding-modernist-cultural-icon

https://www.dlwp.com/
http://www.playnedesign.co.uk/
http://www.banburylitho.co.uk/

Posted by Justin Hobson 14.08.2018

De La Warr Pavilion

Q: When is a leaflet, not a leaflet? ....A: When it's designed and produced like this one!

I just received some file copies of this lovely new guide for the De La Warr Pavilion and it just looks and feels great. The De La Warr pavilion is on the seafront in Bexhill on Sea in Sussex. It is an iconic modernist building by the architects Erich Mendelsohn and Serge Chermayeff which opened in 1936. The enlightened town council opened this new space which was to provide culture and entertainment for the masses – a people‘s palace. Following renovation in 2005, the pavilion hosts many shows, exhibitions and cultural events.

Ostensibly, this is a leaflet but this has been printed on our StarFine White 130gsm which means that rather than feeling like the vast majority of mass produced leaflets printed on a bit of 115gsm silk or gloss, this has real character and value. Equally the design and beautiful imagery, really work to make this feel anything but a leaflet!

The finished size is 210x111mm, folding out to 420x509mm. The design is such that the listings of the exhibitions, activities and events are all listed on one side (outside) with the inside being reserved for a full size image of the exhibition.

...and there's a really neat design feature here, which is that the last fold on the right hand side forms a 65mm wide short panel, as you can see in the below image: 

This short panel is used to print the text about the exhibition, which folds back to reveal just the image in all it's glory without any unwanted interference as you can see in the image below...

The exhibition is called "The way things are" and is by Roy Voss featuring a sculpture that stretches the length of the Pavilion's ground floor gallery space.

The below image shows both sides opened out flat:

The new De La Warr identity and design (including the website) is by Playne Design who have studios in London and Hastings. Creative Director is Clare Playne. Print production is handled by Simon Hack. You can read more about the creation of the new identity here:

https://playnedesign.co.uk/our-work/de-la-warr-pavilion/#branding-modernist-cultural-icon

This project is just an excellent example of a well thought out and well executed piece of print. Good consideration of the format, materials and printing processes is where this job scores most highly. It's not lavish or expensive and it's entirely appropriate for the client.

The project is printed offset litho in CMYK by Banbury Litho.

https://www.dlwp.com/

http://www.playnedesign.co.uk/
http://www.banburylitho.co.uk/

Posted by Justin Hobson 10.11.2017

WPF Therapy

WPF Therapy began life in 1969 as the Westminster Pastoral Foundation at the Methodist Central Hall in Westminster. They have grown to become a significant national provider of psychodynamic counselling, therapy and training and are based in a modern, purpose-designed centre in London Bridge. WPF provide affordable therapeutic services to promote mental and emotional well-being, provide training and educational opportunities for therapists and cares, engaging in research into mental health and raising awareness of mental health issues.

This delightful information pack has been thoughtfully designed and produced. The outer 6pp folder is 225x115mm with a 10mm spine, printed offset litho in solid grey (special pantone colour) with type reversed white out and hot foil blocking in bright yellow, gloss, pigmented foil.

Printed on StarFine 350gsm it produces a really nice 'solid' square pack.

Below picture shows the folder open, with "Making life feel better" also hot foil blocked.

...and this is where is starts getting clever! The below picture shows the folder open with a capacity pocket on the middle panel. In the pocket is an array of the WPF lead colours used in the identity, all at different angles.

If you take out what appears to be a booklet, it is as below.

BUT ...and here's the clever bit, it's five individual 6pp leaflets, all die cut at angles that just hold together, without binding, that make up this one 'booklet' like so..

with the beauty being that they can still be used as individual leaflets, or as one booklet. Incredibly simple and extremely effective. The image below shows the individual leaflets.

Each of the 6pp leaflets is printed on StarFine 200gsm, which is the perfect weight, heavy enough to hold together to make the booklet without being too 'springy'. All print is offset Litho and the colours are all made out of tints, not specials. The image below shows the reverse of all the individual leaflets:

There are also appointment cards also printed on the StarFine 200gsm in the same colour references.

The identity and design (including the website) is by Playne Design who have studios in London and Hastings. Creative Director is Clare Playne. Production is handled by Simon Hack and my thanks to Simon for sending me the complete set.

This is just an excellent example of a well thought out and well executed piece of print. Good consideration of the format, materials and printing processes is where this job scores most highly. It's not lavish or expensive and it's entirely appropriate for the client.

Printing and the tricksy die cutting is by Banbury Litho.

http://wpf.org.uk/
http://www.playnedesign.co.uk/
http://www.banburylitho.co.uk/

Posted by Justin Hobson 18.02.2016

ISTD Awards Book 2014

The ISTD 2014 awards catalogue perfectly illustrates the awards, the diversity of media and approach and an inspiring overview of international typographic design.

The cover is beautifully hot foil blocked in a combination of white and gloss black foil. The size of the publication is 185x130mm, portrait and is section sewn. The 8pp cover is printed on our Notturno 300gsm (which is our black range from the Cordenons mill in Italy - 90gsm up to 700gsm).

 

The below picture shows the 8pp cover with the 17mm thick spine - 176pp which makes quite a chunky little book.   

The hot foil blocking goes around the outside cover onto the flaps on the inside front and back covers.

The 176pp text is printed on our Omnia, White 150gsm which has reproduced fantastically - giving all the images used to show the award winners a huge amount of detail, while still making a tactile book that feels good in the hand.

It must be difficult to get an awards book like this to hold together in consistent way, showing the wide and diverse work in an interesting way, without it looking too formulaic. This book is well laid out and most readable.

Art direction and design of the awards book is by Playne Design. Designers on the project are Ade Mills, Clare Playne and Andy Scarles.

 

Photography for the awards book is by John Reynolds http://www.clickclickclick.net/

 

The excellent printing, foiling and binding is by Banbury Litho  www.banburylitho.co.uk

 

The awards book is now for sale "A three year snapshot of design (1 May 2011 to 4 June 2014) of work entered from around the world by designers who have used typography as an integral part of their design solution. An inspiring sourcebook of typographic excellence"

The price is only £20  http://www.istd.org.uk/shop/2014-awards-book

 

www.istd.org.uk
www.playnedesign.co.uk

www.banburylitho.co.uk

Posted by Justin Hobson 08.10.2014