Hotel Amigo

Hotel Amigo is an elegant hotel set among the cobbled streets of Brussels, just around the corner from the beautiful Grand Place. Close to Brussels' financial district and within easy walking distance of the antiques district of Le Sablon, The illustrious hotel is decorated with Belgian accents, reflecting the city’s history and heritage, and many of the rooms and suites have been recently refurbished by interior designer, Olga Polizzi.

This the brochure for the hotel, which follows the new branding by Pentagram.

Size of the brochure is 266x204mm, portrait and is saddle stitched. The cover is an unusual format as there is an 8pp cover with 140mm wide flaps and there is an outer jacket, only 210mm high, also with 140mm flaps. It is the first time I've seen this combination and the effect is superb...

Click on images to enlarge

The materials used for the covers is our Dali range, which is a 'felt-marked' paper with a linear effect and a natural, tactile feel. If you click on the image below, you will be able to see the texture in the paper.

Click on images to enlarge

The cover is on Dali Nero 200gsm and is hot foil blocked in matt white and copper foil. The jacket is printed on Dali, Candido, 160gsm and is litho printed in CMYK on one side only.

The 16pp text is printed offset litho on our Marazion Ultra 135gsm, chosen because of it's dead matt flatness which would reproduce the interior images well without a glossiness which would detract from the classic look and feel of the hotel.

The brochure has a beautiful, quality feel and flows in the hand superbly. The combination of photography, materials and quality print makes this a wonderful piece of print.

Design is by Pentagram. The excellent print, repro and finishing is by Gavin Martin Colournet, based in London.

https://www.roccofortehotels.com/hotels-and-resorts/hotel-amigo/
https://www.pentagram.com/
https://www.gavinmartincolournet.co.uk/

Posted by Justin Hobson 26.03.2019