Assila Hotel, Jeddah

Offering a rooftop outdoor pool and spa center, the Assila Hotel, part of the Rocco Forte hotel group, is located in Jeddah in the Makkah Al Mukarramah province.

This superb brochure for the hotel, reveals the new Rocco Forte branding by Pentagram.

The format is A5 (210x148mm) portrait and is saddle stitched. The 8pp cover is printed and foiled on Dali, Perla 200gsm and the 36pp text is printed on our Marazion Ultra 135gsm.

Click on images to enlarge

Below shows a detail image of the 8pp cover showing the full width flaps.

The book is written and produced entirely in arabic and therefore it opens at what we in the west consider to be the back, so the image below shows the inside front spread.

The material used for the cover is our Dali range, which is a 'felt-marked' paper with a linear effect and a natural, tactile feel. If you click on the image below, you will be able to see the texture in the paper.

The 36pp text is printed offset litho on our Marazion Ultra 135gsm, chosen because of it's dead matt flatness which would reproduce the interior images well without a glossiness which would detract from the cool look and feel of the hotel.

Inside back cover with cover flap opened...

Below image showing that it sits nice and flat without 'gaping' in the centre of the spine.

The excellent print, repro and finishing is by Gavin Martin Colournet, based in London.

https://www.roccofortehotels.com/hotels-and-resorts/assila-hotel/
https://www.pentagram.com/
https://www.gavinmartincolournet.co.uk/

Posted by Justin Hobson 06.09.2019