Honest Burgers Collectors Cards

When Tom and Phil set up Honest Burgers in Brixton in 2011, they had a single goal: do fresh, high-quality British burgers and do them well. Since then, they've stayed true to that goal and even opened their own butchery. Honest Burgers now have 36 restaurants throughout the UK, plus a field kitchen for festivals and events.

Honest Burgers produce beautifully designed print items - not lavish, just functional, well considered and produced - and sometimes quirky! ...like the wonderful Meat & Potatoes publication that I wrote about here.

Last year they produced a set of 14 "Collectors Cards" which are based on the old cigarette cards that used to be included with packs of cigarettes and which were avidly collected. Cigarette cards are still highly collectable with a record $2,8 million paid for a single extremely rare card back in 2007 - here's hoping these cards will be so collectable!

Click on images to enlarge

The size of these cards is really quite small at 68mm x 37mm and you can see the scale with a regular size ballpoint pen in the image below....

I was asked to supply a board which was similar to the card used in the production of these original cards. This meant finding a board which was coated on one side, but not too high white, with an uncoated cream reverse with a tactile feel. The other thing is that the board is not too heavy, the cards were originally quite flimsy and not like the majority of "flicky" solid boards produced today.

The board we supplied is Milana Graphic [1 sided] in 200gsm and I hope you can see from the detail image below, both sides of the card...

The cards are printed offset litho. Graphic design is by Connie Barton at Studio Connie.

Yet another excellent example of a really well considered piece of print where the design, materials and processes are just right.

https://www.honestburgers.co.uk/
https://www.studioconnie.com/

Posted by Justin Hobson 07.11..2019