Honest Menus

When Tom and Phil set up Honest Burgers in Brixton in 2011, they had a single goal: do fresh, high-quality British burgers and do them well. Since then, they've stayed true to that goal and even opened their own butchery. Honest Burgers now have 36 restaurants throughout the UK, plus a field kitchen for festivals and events. Honest Burgers produce beautifully designed print items - not lavish, just functional, well considered and produced - and sometimes quirky! ...like the wonderful Meat & Potatoes publication that I wrote about here.

Below are the printed menus used at their restaurants. Size is 240x160mm and they are printed offset litho in one colour. They are drilled with two holes which are used to hold them onto boards with fixings. There are separate menus for burgers and drinks... 

The menus are printed on our Crush range from Favini. The burger menu (above) is printed on Crush Kiwi 120gsm and the drinks menu (below) is printed on Crush Citrus 120gsm. If you are not aware of the range, it is very unusual! The paper is made partly using the residues from agro-industrial food processing which are "end of life" products replacing up to 15% of conventional tree pulp and are combined with 40% post-consumer recycled waste and the remainder is FSC virgin fibre. The range is produced with 100% green energy.

...the sheet is not a "clean" paper, it has identifiable pieces of residue visibly in the paper, as you can see from the detail image below...

The menus are printed offset litho and design is by Connie Barton at Studio Connie. Yet another example of a well considered piece of print where the simplicity of design, materials and processes are just right.

https://www.honestburgers.co.uk/
https://www.studioconnie.com/

Posted by Justin Hobson 06.01.2019

Honest Burgers Collectors Cards

When Tom and Phil set up Honest Burgers in Brixton in 2011, they had a single goal: do fresh, high-quality British burgers and do them well. Since then, they've stayed true to that goal and even opened their own butchery. Honest Burgers now have 36 restaurants throughout the UK, plus a field kitchen for festivals and events.

Honest Burgers produce beautifully designed print items - not lavish, just functional, well considered and produced - and sometimes quirky! ...like the wonderful Meat & Potatoes publication that I wrote about here.

Last year they produced a set of 14 "Collectors Cards" which are based on the old cigarette cards that used to be included with packs of cigarettes and which were avidly collected. Cigarette cards are still highly collectable with a record $2,8 million paid for a single extremely rare card back in 2007 - here's hoping these cards will be so collectable!

Click on images to enlarge

The size of these cards is really quite small at 68mm x 37mm and you can see the scale with a regular size ballpoint pen in the image below....

I was asked to supply a board which was similar to the card used in the production of these original cards. This meant finding a board which was coated on one side, but not too high white, with an uncoated cream reverse with a tactile feel. The other thing is that the board is not too heavy, the cards were originally quite flimsy and not like the majority of "flicky" solid boards produced today.

The board we supplied is Milana Graphic [1 sided] in 200gsm and I hope you can see from the detail image below, both sides of the card...

The cards are printed offset litho. Graphic design is by Connie Barton at Studio Connie.

Yet another excellent example of a really well considered piece of print where the design, materials and processes are just right.

https://www.honestburgers.co.uk/
https://www.studioconnie.com/

Posted by Justin Hobson 07.11..2019

Honest Burgers

When Tom Barton and Phil Eles set up their burger business, they had a single goal: do fresh, high-quality British burgers and do them well. Since establishing the first Honest Burgers in Brixton Market in 2011, they've stayed true to that goal. They have now opened their own butchery so they can make the burgers they'd always dreamed of - their way, from scratch. 

They now have 25 restaurants in London and the regions, plus a field kitchen for festivals and events. Their focus is on British produce and a simple menu using the freshest ingredients and the best (British) beef.

Honest Burgers have just produced this lovely little publication to explain how their burgers are sourced and made ...and let's not forget the chips - so the title is quite simply Meat & Potatoes.

The size of the booklet is 148x105mm, portrait and is saddle stitched. It has a 4pp cover and a 24pp text.

In keeping with the simplicity of the ingredients, it is produced using quality materials with minimal processes, being printed offset litho in just one colour.

Opening spread:

The combination of materials used is as follows. The 4pp cover is on Flora Tabacco 240gsm, the majority of the text is on our Redeem 100% Recycled 100gsm with an extra 4pp section on Flora Tabacco 100gsm. The whole job is printed in a special dark green Pantone and the solids look pretty amazing.... 

The spread below shows the Flora Tabacco 100gsm on the left and Redeem 100% Recycled 100gsm on the right.

Centre spread...

If you are not familiar with Redeem 100% Recycled, the paper is at best, off white and 100% recycled and 100gsm, so the feel that the paper exudes is one of simplicity and purposefulness.

Inside back spread:

The combination of materials is just right, sitting nice and flat. The danger is that if the materials are too heavy, it becomes too springy but this is just right.

Flora, is a part recycled text and cover paper with a deliberately recycled look and feel with specks and inclusions, so it looks deliberately flecky and specky. Flora is produced with 30% post consumer de-inked waste, together with 60% of virgin FSC pulp 10% cotton fibres, which gives the paper a wonderful tactile feel. See the image below to see the detail...

Print and finishing is by Push Print based in London. Printed offset litho in just one colour. Graphic design is by Connie Barton at Studio Connie.

You can see an electronic version of the publication here but it's not the same as having it in your hand!

A superb example of a really well considered publication where the design, materials and processes are just right for the end client. They are appearing on the tables of every Honest Burger restaurant, so you can get a chance to look at a copy right now, while having a great burger.

https://www.honestburgers.co.uk/
https://www.studioconnie.com/

http://www.push-print.com/

Posted by Justin Hobson 13.02.2018