Boarders by Thames MMXX

Blondey is a British artist, skateboarder, clothing designer and model living in London. He is creative director of fashion brand Thames and represented by the Kate Moss Agency. His work engages with popular culture as a means of communicating self, society and an interpretation and representation of modern day religion. He has collaborated with brands such as Arena Homme+, Adidas, Palace, and Burberry, among others. His work has been featured in numerous exhibitions around the world.

Titled “Boarders,” the inaugural THAMES MMXX collection consists of graphic T-shirts, hoodies, button-downs, and knee-high socks, as well as a standout knit sweater with red trim inspired by Blondey McCoy's old school uniform.

The lookbook is a large format size, 380x300mm, portrait and is saddle stitched. It is a 20pp self cover and is printed on Omnia 150gsm.

Click on images to enlarge

As you can see from the above images above and below, there is lots of colour and images with CMYK dark areas - loads of ink going down and it looks great on the Omnia, reproducing bright vibrant colours as well and the dark shadowy images, retaining detail in the dark areas - all with an uncoated tactile feel (...in my opinion- but I would say that wouldn't I?)

In this oversized format, it flows superbly with the large format pages working perfectly on the 150gsm weight...

Click on images to enlarge

The look and feel of the whole publication is very uncoated and tactile but there is absolutely no loss of detail in the images as you can see in the detail image below...

You are probably assuming that this quality piece of print is printed offset litho, but you would be wrong. This job is printed on a new type of digital printing press, it is a Fujifilm Jet Press 720S. This new B2 size digital press is a commercial inkjet printer, which has been built to produce high-quality short run to medium run digital print. Push Print in London installed the press two years ago and as you can see from the result on this job, it is producing the high quality print that Push is renowned for.

The book sits nice and flat and the finishing is well done, with no cracking on the spine.

Boarders is designed and published by HENI, who are an international arts services business headquartered in London. HENI work with leading artists and estates across publishing, print-making, photography, digital publishing, film and art research. Photographer is Alasdair McLellan, Stylist is Ellie Grace Cumming. The boarders are Sam Sitayeb and Blondey. Hair is by Matt Mulhall

Printing is by Push Print based in London with Anthony Dearlove handling the project.

https://thamesmmxx.com/
https://blondey.com/
https://www.henipublishing.com/
http://www.push-print.com/

Posted by Justin Hobson 12.03.2020