Invitation to Void

Presented as part of last year's London Design Festival, VOID is an installation by photographer Dan Tobin Smith and creative studio The Experience Machine, a multi-sensory spatial installation at Collins Music Hall, Islington.

A selection of Mozambican rubies and Zambian emeralds from their supporter Gemfields’ mines, which date back millions of years, were brought to life through photography of tiny microcosms magnified to become abstract, galaxy-like structures.

Click on images to enlarge

This is the beautifully produced private view invitation. Size is A5 landscape (148x210mm). The invitation face is is printed on our Colorset, Dark Grey 270gsm, heavily debossed (see above) and hot foil blocked in metallic black foil. Below, shows the detail of the hot foil blocking 

The invitation is triplexed, with the Colorset Dark Grey on the face, our Sumo Black 1.5mm in the centre and a HP Indigo printed reverse, giving an overall thickness of 2mm.

Different images from the installation were used on the reverse of the invitations, the below image shows two of the images...

Design is by Sandra Zellmer. The superlative print and finishing is by Brighton based Generation Press, who are unusual in having litho, digital, letterpress and hot-foiling all in house.

https://www.londondesignfestival.com/event/void
https://gemfields.com/

http://www.sandrazellmer.com/
https://generationpress.co.uk/

Posted by Justin Hobson 11.06.2020