James Ellis are a greeting card publisher who have been publishing their own ranges of cards since 1997. Based in Bristol, they actually print and make all their cards in the UK (so no horrible carbon footprint to China!). You'll find their ranges of cards in Paperchase, Waitrose, Harrods and John Lewis and all good card shops!
They’ve been manufacturing their 'shakies' cards since 2003 and they have undergone quite a few style changes, but items shaking around within the card idea has more or less remained the same.
In an effort to be as environmentally friendly as possible, the latest change has been to ditch the plastic panel on the front of the card which forms the pocket for the shakeable items to move in. By removing the plastic and replacing it with a translucent paper, which is itself printed, the appearance of the card has changed little but is now recyclable. The paper chosen for this job is our Spectral, Digital White 110gsm from the
Reflex Paper Mill in Germany.
...and you can see the way the coloured paper discs move around.
The size of the card is 176x127mm and the board which form the cards and the window are from our Dali range. If you aren't familiar with the Dali range, it is a 'felt-marked' paper with a linear effect and a natural, tactile feel. If you click on the image below, you will be able to see the texture in the paper.
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| Click on images to enlarge |
...and you can see (above) the printing on the translucent Spectral. The digital printing is by
Pureprint on their HP Indigo presses and the result is superb.
To make the cards as green as possible, they have eradicated the use of glitter, the plastic and replaced the outer bag by applying a peelable pricing label.
James Ellis have also signed up for
1% for the Planet scheme where companies commit to giving 1% of their turnover to environmental non-profit organisations.
This card is designed by
Katherine Hartley and my thanks to James for sharing these new samples with me.
https://www.jamesellis.com/
https://www.pureprint.com/
Posted by Justin Hobson 23.06.2020
James Ellis are a greeting card publisher who have been publishing their own ranges of cards since 1997. Based in Bristol, they actually print and make all their cards in the UK (so no horrible carbon footprint to China!). You'll find their ranges of cards in Paperchase, Waitrose, Harrods and John Lewis and all good card shops!
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