Friday 16 October 2020

Anthropologie in Spring

US fashion and lifestyle brand Anthropologie first opened its doors in Pennsylvania, in 1992 and now operates 229 stores worldwide, 11 of which are in the UK. Last April, they opened a new 2,898 sq ft store in the historic market town of Royal Tunbridge Wells, Kent. Set across four floors, the store is situated on the cobbled High Street just above the world renowned Pantiles.

For the opening of the new store, the Anthropologie windows and interior of the store were dressed in Spring time leaves which were all laser cut. We supplied our Pergraphica Classic White, Rough 240gsm which is our premium range of uncoated from Mondi – which was laser cut by Patternise and then hand-painted by Anthropologie’s window display team and the result is simply amazing - and plastic free!
Pergraphica was chosen after testing the board with the painting techniques at the studio and was selected from a range of other boards tested. Patternise are based in Ewhurst, Surrey, specialising in creative design and laser-cutting services. They work with a wide range of clients across the UK - managing large volume projects for major corporates and visual merchandisers to smaller projects for individuals and weddings. Patternise use state of the art laser cutters and they specialise in cutting “clean” materials such as fine papers, cards, and plastics.
Above is a detail image of the leaves. The shapes are produced using their "super pulsed" Trotec galvo system (GS1000), which enables extremely high-speed laser cutting and high volume paper finishing. Using this system they are able to cut many 1000's of sheets within very quick time-frames, which would be impossible with conventional lasers.

Posted by Justin Hobson 16.10.2020

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