The Charles Hotel - Munich

Set within the verdant Lenbachgärten quarter and close to the historic Königsplatz, the effortlessly elegant Charles Hotel in Munich is where contemporary style meets traditional Bavarian hospitality. Centrally located by the Alte Pinakothek and the Lenbachhaus, The Charles Hotel also enjoys the calm backdrop of the Old Botanical Garden. Built on the site of a former university library, the hotel was created in 2007 and named in honour of Sir Rocco Forte’s and Olga Polizzi’s father, renowned hotelier Charles Forte.

This the brochure for the hotel, which follows the recent branding by Pentagram.

Size of the brochure is 266x204mm, portrait and is saddle stitched. The cover is an unusual format as there is an 8pp cover with 140mm wide flaps and there is an outer jacket, only 210mm high, also with 140mm flaps. It is the first time I've seen this combination and the effect is superb...

The materials used for the covers is our Dali range, which is a 'felt-marked' paper with a linear effect and a natural, tactile feel. If you click on the image below, you will be able to see the texture in the paper.

Click on images to enlarge

The cover is on Dali Nero 200gsm and is hot foil blocked in matt white and copper foil. The jacket is printed on Dali, Candido, 160gsm and is litho printed in CMYK on one side only.

The 16pp text is printed offset litho on our Marazion Ultra 135gsm, chosen because of it's dead matt flatness which would reproduce the interior images well without a glossiness which would detract from the classic look and feel of the hotel.

The brochure has a beautiful, quality feel and flows in the hand superbly. The combination of photography, materials and quality print makes this a wonderful piece of print.

https://www.roccofortehotels.com/hotels-and-resorts/the-charles-hotel/

https://www.pentagram.com/
https://www.gavinmartin.co.uk/

Posted by Justin Hobson 15.07.2022