GAP Corso Como

This piece is for a limited edition that links a US brand, soon debuting in Italy, with a concept store: GAP and 10 Corso Como. The launch was at 2011 Milan Fashion Week.

Garments and accessories are signature GAP, cotton t-shirts, hooded sweatshirts, canvas shopping bags.  The printed motif is the distinctive feature of 10 Corso Como: the pattern with the loops.

The "private view" invitation is for this launch is 145x103mm folding out to 595x415mm. It is formed by a poster which is concertina folded in both directions and then has heavyweight cards mounted on both the front and the back. Confused? ...hopefully the pictures will make it clearer!



The invitation is printed in just one colour using one of the GAP Corso Como collection images. The paper weight used is our lightweight Redeem 100% Recycled in 80gsm and the card mounted front and back is Flora Noce 350gsm.

Printing is by Absolute Ink who are based in Clapton in London and who work directly with many of the large brands such as GAP. Art director and designer on the project was Jonathan Baron working in conjunction with the in-house production team at Gap.
...and thanks to Jonathan for sending me some copies.

http://www.gap.com/

http://www.studio-baron.com/

http://www.theabsolute.co.uk/

Posted by Justin Hobson 23.06.2011

GAP 2010

This is a lovely project produced for Gap this Summer. It consists of an invitation and an A5 lookbook.

The "private view" invitation is an A5 size folding out to A3 and is printed in one colour (silver) on our Astralux 90gsm. Astralux is a one sided "cast coated" substrate which means it is an extremely high gloss coated finish on one side with an uncoated reverse. Very nice for a folded invitation and the silver looks great on it.

The accompanying lookbook has a 4pp cover and a 32pp text, A5 portrait, which is saddle stitched with WHITE staples - an excellent detail. Another lovely feature is the cover being cut 25mm short from the foredge with the 2010 printed on the cover and page one of text, lining up. A really nice touch and relatively inexpensive to do...

It uses a combination of Astralux 115gsm for the cover and our Omnia 120gsm for the text which gives a great coated/uncoated contrast (especially with the cover as described above) but the advantage being that the images work really well on the Omnia - printing as well as if they were on a coated material, as you can see....

Printing is by Absolute Ink who are based in Clapton in London and who work directly with many of the large brands. Art director and designer on the project was Jonathan Baron working in conjunction with the in-house production team at Gap and below is his brand spanky new business card:

http://www.gap.com/

http://www.studio-baron.com/

http://www.theabsolute.co.uk/

Posted by Justin Hobson 06.10.2010