Adidas Women Techfit SS11

This is an interesting and different piece which uses unusual materials and format. This lookbook was the result of an interesting project where their new generation of TechFit (TM) garments were developed with female athletes but also teamed up with the Staatsballet in Berlin, who have been testing this apparel since 2009 and that formed the focus and subject for this new lookbook. 

In keeping with the lightweight nature of the actual garments, the material chosen for the 36pp text is our lightweight Offenbach Bible 60gsm. Interestingly the piece is a self cover but it has a 6pp insert printed in litho silver on black board, saddle stitched in the middle which protrudes 20mm at the top (with the title) - see right and below - and which holds a disc - interesting stuff, actually having the cover, effectively in the middle not on the outside!

Design is by Made Thought and photography by Ben Ingham.

Print was handled by Team Impression and they have made a lovely job of it, right down to the black wire on the saddle stitches - very nice.

...and thank you to Simon Bucktrout at Team for sending me a copy.

www.adidas.com/women

http://www.madethought.com/

http://www.team-impression.com/

Posted by Justin Hobson 18.03.2011

Adidas F/W 2010

This is the latest collection of Adidas 'Training clothes' with the Fall/Winter 2010 collection. It is a pair of brochures, Mens and Womens and as I'm sure you can see from the images, they are beautiful pieces of literature using vibrant punchy colours.

Art Direction, design and production is by Made Thought. The superb photography is by Andrea Spotorno. I can't say too much more about it - look at the images below, they speak for the job...

Womens:

Below pic shows the clever 6pp, a slit holding the CD in the fold:

...and this is the Mens:

Each brochure is a 4pp cover with a 44pp text, saddle stitched. There is a loose 6pp insert which list the international distributors and which cleverly holds a CD and this is held in place with a white elasticated loop - a clever idea and really well executed. Size is 275x200mm portrait and it's printed on Marazion Ultra which gives it that dead matt/flat look but with great reproduction. Cover is 300gsm, text is 150gsm and 6pp insert is 300gsm. Print is by Push.

http://www.adidas.com/
http://www.andreaspotorno.com/
http://www.madethought.com/
http://www.push-print.com/

Posted by Justin Hobson 24.12.2010