Showing posts with label Alice Tonge. Show all posts
Showing posts with label Alice Tonge. Show all posts

Friday 3 September 2021

Jobs from the past - Number 142

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good projects from years gone by and this is from 2009.

Misfits - Channel 4 November 2009
This is a promotional Zine produced by Channel 4 to promote their series called Misfits, which is about five young outsiders on Community Service who get caught in a strange storm and discover that they have developed superpowers. This Zine was published as a promotional item before the premier which was aired on Thursday 12th November 2009.
I got a call from Alice Tonge at Channel 4 Creative who briefed me along with Keeley Pratt about the project wanted to produce a publication as close to a Zine as possible. The design and illustration can create the look but the materials are thing that clinch it!
Size is 260 x 165mm and it has a 4pp cover and a 24pp text.
Above you can see the high gloss cover - and this is where the Zine magic happens, because Astralux being a 'Cast Coated' paper it has a high gloss surface one side and is uncoated on the reverse, so you get the juxtaposition of the high gloss coated with the toothy uncoated reverse (printed purple) as I hope you will be able to see in the image below...
The cover is printed on a lightweight 170gsm Astralux 1 sided. Inside front spread...
The text is printed in CMYK, offset litho on our Marazion Ultra 90gsm. This is a lightweight paper with a matt coating but which has an amazing bulk, tactile feel and excellent opacity for 90gsm. It feels just right for this project, reprocing the illustrations and flat cover with the zine look and feel...
Centre spread...
The 24pp text just rolls and flops like a Zine would do on a lightweight paper 
This is the perfect facsimile of a Zine. It's one of those projects I look back on and feel that the end result hit the brief perfectly. Art direction and design is in house by 4 Creative with Alice Tonge as creative director and Keeley Pratt as producer. Print production is by Tag Worldwide and the print and finishing is by Principal Colour based in Paddock Wood, Kent.

Posted by Justin Hobson .02.09.2021